I’ve led or advised on the launch of over 30 digital products in the past two decades. From early-stage apps scrabbling for product–market fit, to established SaaS platforms plateauing after initial success, there’s one recurring pattern I see time and again: Teams...

Recently I was brought in to audit a dating application, with one huge caveat - for some reason the team couldn’t get access in time to any dashboards, activations rates, retention curves, drop-off funnels. Nothing! Being able to see the shape of a user journey in...

I’ve always thought of myself as a product designer or strategist at heart and wound up a CPO almost by accident. Over the last 20 years the world of product development has accelerated rapidly as a discipline. Designers from 20 years ago found themselves taking on...

Whilst Figma has been around for years, I saw design teams fall in love with it and ditch Sketch in droves during COVID. Long story short, the UI always felt more intuitive to me but the browser based collaboration was a game changer. Whether you’re tired of it or...

Why Evidence-Based Research is Crucial for Health Tech Products — Even Lifestyle Apps Whilst working with a stealth start up recently we found in early stage research with potential users that they wanted evidence based content. There was some pushback on this as it...

With Ai being such a buzzword in health tech in 2025 I hark back to my days at Healthily where I quoted Garry Kasparov from his brilliant talk at WebSummit 2018 where he enthused about AI alternative definition as: ‘Augmented Intelligence’. I still stand by this -...

I remember a designer in a start-up I co-founded years ago would always ask about our exit strategy. Being one of the first employees he seemed obsessed with the potential to cash out if the company was sold. A few months in we had a great discussion. I discussed...