Blog
Making AI Product Strategy Deliver: A Practical Framework
How did we get here? Not a day goes by without LinkedIn telling us AI is great, AI is bad, we should ignore it, augment it, use it, it can replace...
Is ARR Dead? Rethinking Success Metrics in the AI Product Era
Things move faster now. And this means that everything around us had to adjust - the way in which we work, what teams we build, technology choices...
The Irony of PMF and great UX
Ever wondered why the products you love just seem to defy all the ‘best practice’ smarts that you try and instill in your teams? Sad truth is, real...
Why CPOs Should Revisit Design Heuristics
If there’s one lesson I learnt when I was embedded at Google’s ‘Grow with Google’ a few years back and immersed myself in the world of learning and...
Config2025 – What Figma’s New Products Mean for UX Teams and Product Designers
I’ve been busy working on some client work so it’s been a moment since I’ve shared a Product Magic post, and there’s no better moment than now!...
Failing before launch – Quick Fixes that can help!
I’ve led or advised on the launch of over 30 digital products in the past two decades. From early-stage apps scrabbling for product–market fit, to...
Running a Product Audit without the Numbers
Recently I was brought in to audit a dating application, with one huge caveat - for some reason the team couldn’t get access in time to any...
What on earth IS a CPO anyway? Demystifying the role of a Chief Product Officer
I’ve always thought of myself as a product designer or strategist at heart and wound up a CPO almost by accident. Over the last 20 years the world...
How Figma introduced AI into Product Design – Blessing or Curse?
Whilst Figma has been around for years, I saw design teams fall in love with it and ditch Sketch in droves during COVID. Long story short, the UI...
The Wellness Trap: Why ‘Lifestyle’ Health Apps Need Hard Proof
Why Evidence-Based Research is Crucial for Health Tech Products — Even Lifestyle Apps Whilst working with a stealth start up recently we found in...
Top 5 app trends in health tech for 2025
With Ai being such a buzzword in health tech in 2025 I hark back to my days at Healthily where I quoted Garry Kasparov from his brilliant talk at...
Trump Declares War on Remote Work – What Does This Mean for Tech?
In yet another move that seems ripped straight from a corporate dystopian novel, Donald Trump has vowed to end remote work for federal employees,...
Trump and What’s Next for Product
Even as he is being sworn into office, Trump, who famously championed the ban on TikTok in the US during his presidency, now appears to be reversing...
The Iteration Wheel of Life
I remember a designer in a start-up I co-founded years ago would always ask about our exit strategy. Being one of the first employees he seemed...
What is XR Design and Why Should Product Designers Care?
XR is moving fast. I remember seeing IKEA’s ‘Space’ product years ago and it made total sense. Cut to today and there are tons of great XR design...
Tech Layoffs – Lessons and Building Resiliance
Every so often I find myself coaching people I’ve worked with in the past or those recommended to have a chat with me about their careers, goals,...
Design Smarter: AI Tools to help your Product Design and Ideation
AI and LLMs like ChatGPT are revolutionising the world of product design (Amongst other things!). Whether you’re sketching wireframes, crafting user...
Dark Patterns and the Ethics of Persuasion in UX: Where To Draw the Line?
In 2010, designer Harry Brignull coined the term dark patterns to describe user interface (UI) designs that deliberately manipulate users...
Hands on: Building Your Product Roadmap
As a product person with over two decades of experience, I’ve witnessed product roadmaps evolve from static plans to dynamic tools for alignment,...
Minimalism vs Engagement: Finding the Right Balance in Great Product Design
I love minimalism, I hate clutter. I love the gov.uk website for example - it really IS the best place to find government services and information....
Forging new Design Paths: Moving away from Set UX Frameworks
I guess it had to happen in the design world at some point. Much in the same way that tech teams have moved away from hardcore Scrum, the one size...
The Importance of Accessibility Standards in Mobile App Development – Lessons from Real-World Examples
Amazingly I see product teams continue to ignore or pretend accessibility standards don’t exist when building mobile applications. One of the most...
Storytelling – The Secret Weapon in Product Leadership
When I started out as a product designer many years ago I never imagined that one of the most wonderful aspects of the world of product management...
Building a Strong Foundation: How to Set Up a Design System in Figma and Why It’s Crucial for Modern Product Design
I remember the transition to Figma a few years ago. Facilitated and encouraged almost by remote working, COVID and a need for better online...
No-code and Product Management – Empowering or Diluting Expertise?
Although no-code or low-code platforms have risen to prominence over the past few years I have fond memories of using some of the first variants...
The Feature Factory Trap
A while ago a service designer told me about an incredible music app start-up she was working on. The app in question was well funded and had some...
Do You Design Sprint? Still a Thing in 2024?
It is amazing to think that Design Sprints were first introduced by Jake Knapp over 10 years ago! Once the buzzword in product teams as a surefire...
Coach or Be Coached? Why both are key to growth in product leadership
I remember reading ‘Trillion Dollar Coach’ and being fascinated by Bill Campbell and how he coached some of the world’s greatest leaders. Something...
Self-Care for Product Leaders
I’m late to the party on this one but I recently started watching HBO’s brilliant series ‘Industry’. The premise ‘Young finance graduates venture...
Your Product Management Toolset for 2024
It seems that every few months there are a bunch of shiny new tools to help us build products, design stuff or manage projects or teams. What’s your...