Musings from ProductMagic

Is your product going to be a success? Will your limited runway allow you to quickly develop and ship a bunch of stuff to see if the market bites? Every start-up wants to achieve product/market fit. Marc Andreessen defined the term as follows: “Product/market fit...

There are some great product pivot stories. Yelp started off almost as an ‘Instagram’ product - originally called ‘Stopp’ it allowed users to share photos and opinions about local businesses. Yelp pivoted when they realised that the reviews and recommendations were...

The software-as-a-service (SaaS) industry has experienced remarkable growth in recent years, empowering businesses with scalable and cost-effective solutions. The ability of AI algorithms to analyse vast amounts of data enables SaaS products to deliver personalised...

I’ve found it fascinating working in healthtech. Each day, week, month brings advances in innovation, product, surgery and treatments. The field of healthtech is evolving at an astonishing pace, transforming the way we approach healthcare. From cutting-edge medical...

In recent years, there has been a rise in the fractional Chief Product Officer (CPO) role. Fractional CPOs are experienced product executives who work part-time or on a project basis with multiple companies. This trend has become increasingly popular as more companies...

I’m not sure whether it was because I had a NatWest savings account as a kid or Jan Hammer’s evocative music but this ad always struck a chord with me. At 16 when I first saw this on TV I’d only worked in retail whilst still at school. NatWest’s portrayal of a young...

Net Promoter Score (NPS) is a customer satisfaction metric that measures the likelihood of a customer recommending a product or service to others. It is widely used in many industries and has become a popular way to measure customer satisfaction in digital products....

Even if you don’t dig coffee you’ll appreciate the passion behind the roasters, the baristas in the independent cafes and the love for the craft in creating that perfect brew. A while back, Applause hosted me as part of their Product Sessions Live series, to talk...

AI has blown up. Whilst the Metaverse might have been the biggest disappointment of 2022, AI and OpenAI / ChatGPT have seen huge adoption rates. So much so that their investors are now worried. What have we unleashed? Have a look at this incredible TikTok of a Porsche...

Just show me the kit ⬇️ When COVID🦠 took hold a few years’ ago (I’ll be doing a piece on that soon) we were thrust into new ways of working, for better or for worse. The traditional product conferences morphed into online sessions and in fact faciliated participation...