Why ProductMagic Exists

Most product advice is either too slow, too theoretical, or completely disconnected from the reality of building under pressure.

I’ve been there. As CPO at Healthily, we went from zero to 30 million monthly users. At Peppy, I helped secure a £45M Series B. Before that, I co-founded what became Moshi Monsters (yes, really).

But here’s what I learned: founders don’t need 50-slide strategy decks or abstract workshops. They need to know why users are dropping off, what’s blocking growth, and how to fix it quickly.

What We Actually Do

For Series A-C Companies: I work as your fractional CPO for 6-12 months. Not just strategy sessions—I’m embedded with your team, making real decisions, solving real problems, and building real products.

For Earlier-Stage Startups: Quick strategic sprints to validate ideas, build investor-ready narratives, and avoid the expensive mistakes I’ve seen dozens of companies make.

How It’s Different

No Bullshit Strategy I’ve seen what works at scale and what doesn’t. You get practical frameworks, not consulting theater.

Hands-On Execution I don’t just give recommendations and disappear. I help implement them, because strategy without execution is just expensive advice.

Been There, Built That I’ve navigated product-market fit, scaled through hypergrowth, managed teams across 27 languages, and yes—dealt with the chaos when everything’s on fire.

The Real Mission

Good products make people’s lives better. Bad products waste everyone’s time and money.

I started ProductMagic because too many brilliant founders are getting mediocre product advice. They deserve better—and their users definitely do.

If you’re building something that matters and need someone who’s actually been through the scale-up gauntlet, let’s talk.

Justin has been awarded the UserTesting Illumi Award for innovation and has helped secure over £80M in funding for the companies he’s worked with. More importantly, he’s helped build products that millions of people actually use and love.