by Justin Berkovi | Apr 7, 2025 | Blog
After Launching Dozens of Products—Here’s What Most Teams Get Wrong Before They Even Start Tips for slowing down to speed up! " I’ve led or advised on the launch of over 30 digital products in the past two decades. From early-stage apps scrabbling for...
by Justin Berkovi | Mar 24, 2025 | Blog
Running a Product Audit without the Numbers The Real-World Reality of “Data-Less” Audits " Recently I was brought in to audit a dating application, with one huge caveat – for some reason the team couldn’t get access in time to any dashboards, activations...
by Justin Berkovi | Mar 3, 2025 | Blog
What on earth IS a CPO anyway? Demystifying the role of a Chief Product Officer " I’ve always thought of myself as a product designer or strategist at heart and wound up a CPO almost by accident. Over the last 20 years the world of product development has...
by Justin Berkovi | Feb 22, 2025 | Blog
How Figma introduced AI into Product Design Blessing or Curse? " Whilst Figma has been around for years, I saw design teams fall in love with it and ditch Sketch in droves during COVID. Long story short, the UI always felt more intuitive to me but the browser...
by Justin Berkovi | Feb 17, 2025 | Blog
The Wellness Trap: Why ‘Lifestyle’ Health Apps Need Hard Proof " Why Evidence-Based Research is Crucial for Health Tech Products — Even Lifestyle Apps Whilst working with a stealth start up recently we found in early stage research with potential users that they...
by Justin Berkovi | Feb 10, 2025 | Blog
The Top 5 Things to Look Out For in Health Tech 2025 " With Ai being such a buzzword in health tech in 2025 I hark back to my days at Healthily where I quoted Garry Kasparov from his brilliant talk at WebSummit 2018 where he enthused about AI alternative...
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