by Justin Berkovi | Dec 15, 2025 | Blog
Guardrails: Governing AI in Product Discovery " AI has always meant ‘Augmented Intelligence’ to me since I saw Kasparov at Web Summit years ago when he coined the term. This still applies today – AI can facilitate massive efficiencies for...
by Justin Berkovi | Nov 12, 2025 | Blog
24 Years After the iPod: The Power of Creating Product Magic " This week saw the 24th anniversary of the launch of the original iPod – the device that changed our relationship with music forever. After leading the product function at Hilo for the past few...
by Justin Berkovi | Oct 21, 2025 | Blog
Keeping the Fire Lit The Small, Daily Work Behind Strategic Momentum " The Unglamorous Work of Strategic Momentum Strategic momentum dies slowly through neglect, not dramatically through bad decisions. The problem is that no one actually sits down and decides...
by Justin Berkovi | Oct 11, 2025 | Blog
On Building Teams That Don’t Need You " Many years ago in my twenties I’d stumbled on a role that required me to lead a small team. Everything was new then aka I didn’t have a clue. I thought that in order to be effective I had to be super hands on, executing...
by Justin Berkovi | Sep 11, 2025 | Blog
Don't be trapped by your Healthtech Roadmap Why Every Health Tech CPO Should Delete Their Roadmap (And Build This Instead) " What do a bunch of health tech companies I’ve examined over the past few years have in common? Quite a lot in fact. But one things...
by Justin Berkovi | Aug 28, 2025 | Blog
The Product Manager's Survival Guide to the ChatGPT Era Beyond Prompt Engineering " The conversation around AI in product management has become tactically obsessed. Every article offers prompt libraries or promises faster documentation. This misses the point...
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