Gareth Thomas, CTO PeakData
"…he wants to build the best experience he can for users and everything is incredibly well thought through and considered. But you don’t just want great design for a product, you need ideas for features and an understanding of usability both of which Justin also...
George Brand, Head of Delivery & QA, VIOOH
"…A true innovator who focuses on customer empathy to bring the product and customer experience to life. Justin is an inspiring leader and is always pushing the boundaries on product evolution. He has clear view of the big picture and promotes a compelling vision and...
Rebecca Clarke, Senior Product Manager, Thriva Health
"I couldn’t have asked for a better manager in my first Product role…His creativity and vision brings together strong Product teams, whose members’ diverse talents are able to flourish under his guidance and mentorship"

Sarah Lerche CFO, Farvatn Ventures
"…An inspirational product visionary who thinks big and yet also elegant simplicity…Justin brings thorough leadership and drive to the process as well as the end product (s)"

Apple’s Next Big Move in Health
In 2014 popular journaling app ‘Day One’ won a coveted Apple design award. In the years that followed, Apple gave Day One regular visibility and support in the app store. Then in 2020 that mysteriously stopped. In April of this year, Day One founder Paul Mayne...

The Top 10 Books for Product People
I'm often asked by founders and CEOs who are trying to understand the world of product - 'What should I read?'. So I've put together a list of the top 10 product books.. If you're new to product, a founder who wants to understand what all those strategy sessions mean...

The Goldilocks Effect
Over the years I've often encountered frustrated CEOs and founders trying to 'guess' an optimal price for their app, product or SaaS subscription. In truth there's a method to the madness and the "Goldilocks Effect", when understood correctly, can help inform your...

The Product-led Organisation
When Slack launched in 2013 the founders reached out to their network for as much feedback as possible. They wanted to understand criticism early and used it to iterate the product. Even when the userbase jumped to the 1000s they maintained this fanatical approach to...

Low-code, no-code to accelerate your start-up
It’s hard to believe that over 25 years ago I was using Macromedia’s (RIP 🤗) Dreamweaver to put together a website for my record label Predicaments. As a green 23 year old, having just secured funding for my business from the Princes Trust I didn’t have a team...

Transitioning from Product Manager to Product Leader
You’re a seasoned product manager, possibly at a senior level and have spent years honing your craft. You get into the minds of your users and are able to deliver great products that serve people’s needs and solve their problems. So what’s next? Is it a natural...