by Justin Berkovi | Jan 13, 2025 | Blog
Life on the Iteration Wheel: Lessons from Product Development " I remember a designer in a start-up I co-founded years ago would always ask about our exit strategy. Being one of the first employees he seemed obsessed with the potential to cash out if the company...
by Justin Berkovi | Jan 6, 2025 | Blog
What is XR Design and Why Should Product Designers Care? " XR is moving fast. I remember seeing IKEA’s ‘Space’ product years ago and it made total sense. Cut to today and there are tons of great XR design examples – all designed to enhance our experience in...
by Justin Berkovi | Dec 16, 2024 | Blog
Tech Layoffs - Lessons and Building Resiliance " Every so often I find myself coaching people I’ve worked with in the past or those recommended to have a chat with me about their careers, goals, aspirations or even just a sense check on any number of items. Over...
by Justin Berkovi | Dec 2, 2024 | Blog
Design Smarter: AI Tools to help your Product Design and Ideation " AI and LLMs like ChatGPT are revolutionising the world of product design (Amongst other things!). Whether you’re sketching wireframes, crafting user journeys, or iterating prototypes, these tools...
by Justin Berkovi | Nov 24, 2024 | Blog
Dark Patterns and the Ethics of Persuasion in UX Where To Draw the Line? " In 2010, designer Harry Brignull coined the term dark patterns to describe user interface (UI) designs that deliberately manipulate users into taking actions they might not...
by Justin Berkovi | Nov 17, 2024 | Blog
Hands on: Building Your Product Roadmap " As a product person with over two decades of experience, I’ve witnessed product roadmaps evolve from static plans to dynamic tools for alignment, prioritisation, and storytelling. I’ve also seen insanely detailed...
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