by Justin Berkovi | Jul 2, 2025 | Blog
Is ARR Dead? Rethinking Success Metrics in the AI Product Era " Things move faster now. And this means that everything around us had to adjust – the way in which we work, what teams we build, technology choices and also how we measure stuff. When times were...
by Justin Berkovi | Jun 23, 2025 | Blog
The Irony of PMF and great UX " Ever wondered why the products you love just seem to defy all the ‘best practice’ smarts that you try and instill in your teams? Sad truth is, real growth doesn’t always mean a good experience! And it often hides a whole bunch of...
by Justin Berkovi | May 23, 2025 | Blog
Why CPOs Should Revisit Design Heuristics " If there’s one lesson I learnt when I was embedded at Google’s ‘Grow with Google’ a few years back and immersed myself in the world of learning and development: Never stop learning! It sounds obvious but as your career...
by Justin Berkovi | May 13, 2025 | Blog
Figma Config 2025 What Figma's New Products Mean for UX Teams and Product Designers " I’ve been busy working on some client work so it’s been a moment since I’ve shared a Product Magic post, and there’s no better moment than now! Figma’s 2025 Config event...
by Justin Berkovi | Apr 7, 2025 | Blog
After Launching Dozens of Products—Here’s What Most Teams Get Wrong Before They Even Start Tips for slowing down to speed up! " I’ve led or advised on the launch of over 30 digital products in the past two decades. From early-stage apps scrabbling for...
by Justin Berkovi | Mar 24, 2025 | Blog
Running a Product Audit without the Numbers The Real-World Reality of “Data-Less” Audits " Recently I was brought in to audit a dating application, with one huge caveat – for some reason the team couldn’t get access in time to any dashboards, activations...
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