by Justin Berkovi | Dec 2, 2024 | Blog
Design Smarter: AI Tools to help your Product Design and Ideation " AI and LLMs like ChatGPT are revolutionising the world of product design (Amongst other things!). Whether you’re sketching wireframes, crafting user journeys, or iterating prototypes, these tools...
by Justin Berkovi | Nov 24, 2024 | Blog
Dark Patterns and the Ethics of Persuasion in UX Where To Draw the Line? " In 2010, designer Harry Brignull coined the term dark patterns to describe user interface (UI) designs that deliberately manipulate users into taking actions they might not...
by Justin Berkovi | Nov 17, 2024 | Blog
Hands on: Building Your Product Roadmap " As a product person with over two decades of experience, I’ve witnessed product roadmaps evolve from static plans to dynamic tools for alignment, prioritisation, and storytelling. I’ve also seen insanely detailed...
by Justin Berkovi | Nov 8, 2024 | Blog
Minimalism vs Engagement Finding the Right Balance in Great Product Design " I love minimalism, I hate clutter. I love the gov.uk website for example – it really IS the best place to find government services and information. I find the design beautiful. It...
by Justin Berkovi | Nov 1, 2024 | Blog
Forging new Design Paths Moving away from Set UX Frameworks " I guess it had to happen in the design world at some point. Much in the same way that tech teams have moved away from hardcore Scrum, the one size fits all approach to development in the design world...
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