Peppy

Next generation employee benefits

VP Product 2022 Leading product, design / ux, content and data teams

Credits: Dan Collins, Paul Farrall

Peppy is a digital health platform that provides tailored support for employees in areas like menopause, fertility, men’s and women’s health, pregnancy, and parenthood. Through expert consultations, virtual chats, at-home testing, and on-demand resources, Peppy helps employers improve the well-being of their workforce, boosting productivity and engagement. Trusted by over 350 businesses and serving more than 3 million employees, Peppy aims to enhance health support across organisations.

I was brought in as VP Product to head up the product design, data and content teams. I rebranded the business and built out the GTM strategy for expansion at scale.

Problem Statement

Peppy relies heavily on the one to one consultation model which is not scalable quickly due to long procurement cycles. Produce a roadmap and compelling product offering to retain more users with scalable content and tracking to reduce the need of one to one engagement.

Ideation

Peppy faced various challenges. The core application was dated in terms of the user experience and branding. We ran various workshops to establish a much needed more enjoyable UX whilst rebranding the company with bold colours and an aspirational look and feel. Research found that people loved Peppy’s courses and seminars so we shifted to a more engaging core product (self serve) doubling down on original content and 1-many consultations.

We also examined anonymous chat forums which might form the basis of a future product at scale.

Validation

My main remit as VP Product and heading up the design team was on making the platform more accessible and valuable for employees and employers alike. The rebrand allowed Peppy to sharpen their focus on key areas like menopause, fertility, and men’s health, ensuring the services were relevant to a broader audience. The goal was to deliver a more intuitive user experience while aligning Peppy’s offering with corporate wellness trends.

Through a data-driven approach, we scaled Peppy’s services to support over 3 million employees across 350 businesses, proving the effectiveness of the strategy and their commitment to improving employee wellbeing.

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