Grow with Google
A global initiative to help millions upskill and further their careers
Product Design Lead / UX / Strategist 2017-2019
Grow with Google is a program designed to help upskill and further the careers of individuals and small business owners. It has expanded from a single digital marketing certification for solely Google products through to certification with hundreds of validated learning partners. As a product strategist for Grow with Google I had to drive the product strategy from a day one scenario.
I built prototypes to align the product vision and stakeholders, conductive extensive user research and led the design and development of the core product.


Problem Statement







Ideation
Validation
Our research revealed that users worldwide were eager for knowledge and continuous learning. We established a viable model by integrating partners into the Grow with Google (GwG) platform. Some courses remained within the GwG ecosystem, while others were owned by partners, with GwG guiding users to the right course.
The expansion of course pathways has been highly successful, with Google helping nearly 10 million US workers develop skills and careers since 2017. Certification was key, and the Google Career Certificate has become a recognised credential, validating users’ learning and supporting their career growth.
