🚀 I’m currently open to new fractional CPO and advisory roles. Book a call →

Justin Berkovi
Fractional CPO & Product Leadership

Helping companies, agencies and growing teams navigate complex product challenges

I’m Justin Berkovi, a product strategist who helps Series A-C companies navigate the journey from product-market fit to meaningful scale. Having co-founded  and led product early on at MindCandy (Creators of Moshi Monsters, £200M valuation – bring it back! 😊) and served at CPO / VP levels at a scale-ups reaching over 100M monthly active users, I bring both startup grit and enterprise experience to your most critical product challenges.

I’m a hands-on practitioner and can easily move between high level strategy (Investor relations, product strategy and roadmap prioritisation) and day-to-day work – whether that’s running user research, building prototypes, or working directly with your product teams. I adapt to what you need most: strategic guidance for leadership teams or getting into the details when you need someone to execute.

Available for 6-12 month fractional CPO and strategic advisory engagements.

Book a Zoom Call

Early-Stage? I Can Help You Too

For seed-stage startups and companies with pre-seed funding, I offer focused support through strategy workshops, advisory relationships, or project-based consulting to help teams:

  • Test and validate product concepts
  • Develop clear product narratives for investors
  • Design MVP and go-to-market approaches
  • Navigate early-stage product decisions

    My Approach

    I combine high-level product strategy with hands-on execution. This means building roadmaps and also getting stuck into user research, feature specification, and working directly with engineering teams to ship products that drive business results.
    Beyond coordination, I work directly with engineering, design, and marketing teams. I'll run sprint planning sessions, conduct user interviews, analyse product metrics, and help teams ship features that matter. I excel at breaking down silos and creating alignment between product development and go-to-market execution.
    I work alongside teams during scaling phases, not just advise from the sidelines. This includes setting up processes, mentoring product managers, conducting customer interviews, and making the tactical decisions that keep teams moving forward effectively. As a people-first leader, I aim to make the work both impactful and enjoyable — creating experiences that teams remember and want to be part of again.

    What Leaders Say

    “Justin is easily the best manager and coach I have worked under. He pushed me and our product to new levels with his vision, execution skills and eye for design. He makes work enjoyable and cares deeply about those he works with. I am glad to now have him as a mentor, and continue to seek his guidance regularly.”

     

    — Sam Broadey, Senior Product Manager, Monzo

    “Justin is an inspiring leader and is always pushing the boundaries on product evolution. He has clear view of the big picture and promotes a compelling vision and strategy. Individuals and teams thrive working with Justin and this brings great energy and excitement to the product development process.”

     

    — George Brand, Head of Delivery, VIOOH

    “Worked with Justin during his tenure at Healthily. He is an inspirational product visionary who thinks big and yet also elegant simplicity. Always focusing on the customers experience both current and future, Justin brings thorough leadership and drive to the process as well as the end product (s)

     

    — Sarah Lerche, Fractional CFO Tech, Healthtech & SaaS

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    Contact

    Time poor? You can book a call here

    ProductMagic is my consultancy focused on helping scaling technology companies navigate their most critical product challenges. Based in North London, I work with ambitious teams across Europe and beyond who are serious about turning product-market fit into sustainable, scalable growth.

    Award Winner: UserTesting.com Illumi Awards 2020 (Innovation campaign during COVID)

    Email: justin@productmagic.io
    Linkedin: https://www.linkedin.com/in/justinberkovi/



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