←

Peppy connects real doctors to employees to provide a best in class EAP for specific medical conditions or verticals. As VP Product my remit was to establish a strategy that would enable growth at scale across the entire ecosystem. I ran the content, data and product teams to completely revamp the mobile application and backend systems over a 5 month period.

Also vital for the business was the rebrand which launched in September 2022. I sourced a reliable brand partner and brought the vision to life including the rollout of a new atomic design system that had never been implemented previously at Peppy. This facilitated design > development and set things in motion for further expansion.

Role: VP Product

Design System

Typography

Colours

Spacing and layout

Iconography

Illustrations

Atoms, molecules and organisms – Using the Atomic design system